Crispy Crunch is a hard chocolate bar with a crispy peanut butter flake inside that is made by Cadbury in Canada. Harold Oswin, an employee of William Neilson, developed "Crispy Crunch" in 1930.

History

Harold Oswin was a candy roller in Neilson's hard candy room and joined the company when he was fourteen years old. He was promoted to candy maker in the late 1920s. When a chocolate bar contest was announced, he submitted his concept; peanut butter coated in a mixture of sugar, molasses and vanilla, dipped in chocolate. Oswin won the contest and received a five-dollar prize. The original recipe called for a log-shaped bar, but William Neilson management decided to flatten it to the shape used today. Oswin died in the mid-1990s.

An advertising campaign built around the line "the only thing better than your Crispy Crunch is someone else's" ran from 1988.

Crispy Crunches were sold in the United States for a brief time in the 1990s by the food distribution arm of Pro Set, the collectible card company. Pro Set went bankrupt, resulting in Crispy Crunch no longer being available in the United States. A lower-calorie version of Crispy Crunch was available for a limited time in the mid-1990s.

The original manufacturers, Neilson, sold its chocolate brands to Cadbury in 1996, though packaging continued to feature the Neilson logo for a few years. Since Cadbury took over manufacture, the recipe is reported to have become sweeter and less salty.

See also

• List of chocolate bar brands

• Canadian cuisine

• List of Canadian inventions and discoveries

References

External links

• Official website (archived)