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Wikipedia / North American International Auto Show

The Detroit Auto Show, formerly known as the North American International Auto Show (NAIAS), is an annual auto show held in Detroit, Michigan. Hosted at Huntington Place (formerly Cobo Center) since 1965, it is among the largest auto shows in North America, and is widely regarded as one of the automotive industry's most important events.

The show is organized by the Detroit Auto Dealers Association (DADA), and has been held annually in January for much of its recent history. It is usually open to the general public for 1–2 weeks, preceded by previews for industry employees and media, and a black-tie "charity preview" fundraiser for local children's charities.

History

In 1899, William E. Metzger helped organize the Detroit Auto Show, only the second of its kind, after the 1898 Paris Auto Show. An auto show was held in Detroit in 1907 at Beller's Beer Garden at Riverside Park and since then annually except 1941–1953. During the show's first decades of existence it portrayed only a regional focus. In 1957 international carmakers exhibited for the first time.

In 1987, the DADA proposed that the show become international. The members of the DADA went to places such as Europe and Japan in the attempt to convince those unveiling their new brands or vehicles in those countries to bring those unveilings to the North American Auto Show. That attempt proved to be successful; the North American Auto Show was then renamed the North American International Auto Show in 1989. The NAIAS was the first (and, until 2006, only) auto show in the United States sanctioned by the OICA.

Since 1965, the show has been held at Huntington Place (formerly Cobo Center), where it occupies nearly of floor space. Prior to being held at Huntington Place, the show was held at other well-known places in the Metro Detroit area, including the Light Guard Armory, Wayne Gardens pavilion, and Michigan State Fairgrounds.

Record attendance was in 2003, with 838,066 attendees. In 2009, attendance was 650,517. In 2016, there were 815,575 in ticketed attendance, after reaching 803,451 in 2015. In 2004 and 2005, the charity preview attracted 17,500 people at $400 a ticket and raised $7 million in total. Over 800,000 attended during the days the show was open to the general public in 2018; it is estimated that the show generates a revenue of over $500 million to the local economy.

Audi, BMW and Mercedes-Benz were not present at the 2019 edition, following recent absences of other luxury manufacturers like Porsche, Jaguar, Land Rover and Volvo.

In 2018, plans were made to move the show from January to June beginning in 2020, in hopes of attracting more visitors and adding outdoor events, with plans for an "auto plaza" around Woodward and Jefferson avenues, in addition to the indoor exhibition at TCF Center. An outdoor festival known as "Motor Bella" was to precede the show, which would showcase European supercars. The 2020 edition was cancelled due to the COVID-19 pandemic, during which TCF Center was used as a field hospital by FEMA.

In 2020, plans were made to move the 2021 show from June to late September due to the continued pandemic. However, the 2021 edition was also canceled. The NAIAS organizers held Motor Bella at the M1 Concourse in Pontiac, Michigan as a partial replacement, which was an outdoor enthusiast event running from September 21–26. Executive director Rod Alberts stated that "we cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto industry and the public in a cost-effective way."

For the 2022 and 2023 editions, the show returned to downtown Detroit and was held in September. With the 2025 edition, the show returned to January, and was rebranded again as the Detroit Auto Show.

Editions

2026

The 2026 public show ran from January 17–25, with media and industry events on the 14th and 15th, and charity preview (featuring a performance by Robin Thicke) on the 16th.

2025

In 2025, the show was moved back to its previous January timeframe; as a result, no show was held in 2024. The 2025 public show ran from January 11–20, with the media and charity previews held on the 10th, the latter featuring a performance by Flo Rida.

Like in 2023, the 2025 show was held entirely indoors at Huntington Place. Ford, General Motors, Kia, Stellantis, Toyota, and Volkswagen returned as full exhibitors; and BMW, Honda, Hyundai, Ineos, Mazda, and Mercedes-Benz were represented by exhibits organized by local dealerships, with Ineos making their first Detroit Auto Show appearance. High-end and exotic vehicles were exhibited in The Gallery, a separate section also programmed by local dealers.

The 2025 show included four test tracks on the show floor: the returning Powering Michigan EV Experience, featuring electric vehicles from BMW, Cadillac, Chevrolet, GMC, and Rivian (in the latter's Detroit Auto Show debut); the new Detroit Grand Prix Track, with electric and gasoline-powered electric vehicles from Buick, Ford, Honda, Mazda, and Volkswagen; and the returning Ford Bronco Built Wild Experience and Camp Jeep off-road courses in their manufacturers' respective exhibits.

The 2025 show featured few vehicle introductions, in part due to the decline in popularity of auto shows in North America, and in part due to conflicting with the Consumer Electronics Show, where several concept and production vehicles were introduced along with vehicle interior technology and concepts were showcased. The only new vehicles shown were from Ford, who revealed the Mustang RTR prototype and Mustang GTD Spirit of America edition in a separate press conference before the event on January 9.

Production car introductions

Concept car introductions

2023

The 2023 public show ran from September 16–24, with the media preview on the 13th and charity preview (featuring a performance by Jennifer Hudson) on the 15th. Notably, its run coincided with the beginning of the 2023 United Auto Workers strike, which targeted Ford, General Motors, and Stellantis, the show's three largest exhibitors. The UAW held a rally outside Huntington Place on the evening of the charity preview, but did not picket the event or call for a consumer boycott of the show.

For 2023, the show returned to its previous all-indoor format. All three Detroit-based automakers exhibited, joined by Kia, Toyota, and Volkswagen. Subaru declined to return for the 2023 show, while Honda and Hyundai were represented in exhibits organized by their Detroit-area dealerships. Like in 2022, non-participating automakers were represented by smaller displays of their automobiles in a separate section of the show floor.

The 2023 show introduced the Powering Michigan EV Experience, a large indoor test track at the rear of the show floor, on which attendees rode in new electric vehicles from GM, Ford, Volkswagen, BMW, and Tesla. The track included a 300-foot acceleration strip, and a serpentine course to demonstrate the vehicles' handling. The separate Ford and Jeep off-road demonstration courses, as well as the Ram truck course, returned from the 2022 show. Tesla's participation in the EV Experience marked the company's first NAIAS appearance since 2015.

Production car introductions

2022

In 2022, the full NAIAS returned to Huntington Place, with the public show running from September 17–25, preceded by the media preview on the 14th and the charity preview on the 16th. The media preview was visited by then-U.S. President Joe Biden, and the charity preview featured a performance by Nile Rodgers & Chic.

The 2022 edition featured a redesigned layout, with the main exhibits indoors on the show floor at Huntington Place, and other supporting events outdoors in nearby Hart Plaza. Stellantis, Ford, General Motors, Toyota, and Subaru were the only automakers with major exhibits on the convention floor, while Volkswagen had a smaller display in the lobby of Huntington Place. In recognition of Jeep ducking, Stellantis rented the World's Largest Rubber Duck for the show, which stood in the plaza outside Huntington Place. Many non-participating automakers, such as Nissan, Hyundai, and Mercedes-Benz, were represented by new vehicles on display on the convention floor, but without a branded exhibit.

Returning from Motor Bella were interactive test tracks on the show floor, offering rides in Ford and Stellantis vehicles, included with show admission. Ford's track featured an acceleration strip, used to demonstrate the F-150 Lightning, and a large hill, showcasing the Bronco's off-road capabilities. Stellantis operated two tracks: Camp Jeep, an off-road course featuring the Jeep Wrangler, Gladiator, and Grand Cherokee; and a second demonstration course featuring Ram pickup trucks.

Production car introductions

Concept car introductions

The 2023 North American Car, Truck, and Utility of the Year semi-finalists were announced and displayed at the show, with the winners to be announced in January 2023.

2021: Motor Bella

Plans for the full NAIAS to return in September 2021 were cancelled due to the COVID-19 pandemic. In lieu, the show's organizers hosted an outdoor event, Motor Bella, at the M-1 Concourse in nearby Pontiac from September 21–26.

Production car introductions

2020 (cancelled)

The 2020 show was scheduled to be held from June 13–20 but it was canceled in March 2020 due to the worldwide COVID-19 pandemic.

2019

The 2019 show ran from January 19–27 at Cobo Center and opened with the lowering of a 2020 Shelby GT500 from the Cobo Center ceiling. 30 cars launched in the previews, down from 69 in 2018. Among various cars, it displayed new versions of the Kia Soul. Other major attractions included the 2020 Shelby GT500. USA Today noted that Chevrolet, Ford, Honda, Jeep and Toyota were all re-introducing discontinued models at the show with the media previews, for example the Toyota GR Supra and midsize Ford Ranger. Virtual reality displays were utilized by several carmakers. A number of protests took place outside the event regarding Ford's environmental record and GM layoffs.

  • January 12 – Gallery

  • January 14–15 – Press preview

  • January 14–17 – Automobili-D (mobility and autonomy exposition)

  • January 16–17 – Industry preview

  • January 18 – Charity preview

  • January 19–27 – Open to public

Production car introductions

Concept car introductions

Race car introductions

At the show, Ford Motor Company and Volkswagen Group announced a global alliance to collaborate on commercial vans and mid-size pickup trucks, and potentially share EV and autonomous vehicle technology in the future.

2018

The 2018 show took place January 20 to 28 at the Cobo Center. It ran from January 14 to 28. The press preview was extended by one day and the second edition of Automobili-D was extended by three days.

The Washington Post reported that the fastest cars at the 2018 auto show included the 2019 Acura NSX, the 2019 Dodge Challenger SRT Hellcat Widebody, the 2019 Nissan GT-R, the 2019 Alfa Romeo Giulia, and the 2019 Corvette ZR1.

  • January 14–16 – Press preview

  • January 14–21 – Automobili-D (mobility and autonomy exposition)

  • January 17–18 – Industry preview

  • January 19 – Charity preview

  • January 20–28 – Open to the public

Production car introductions

Concept car introductions

2017

The 2017 show ran from January 9 to 22. Automobili-D, an exposition dedicated to automotive autonomy and mobility, ran in conjunction with the show on January 8–12. Sam Slaughter served as chairman.

  • January 9–10 – Press preview

  • January 11–12 – Industry preview

  • January 13 – Charity preview

  • January 14–22 – Open to the public

Production car introductions

Concept car introductions

Race car introductions

2016

The 2016 show ran from January 11 to 24. The show drew 5,068 credentialed members of the media from 60 countries during the media preview, with the industry preview afterwards drawing 39,788 visitors from 25 countries and 2,000 companies. Among celebrity visitors was Barack Obama. The first day saw the debut of models like the Lexus LC 500, the new Pacifica minivan, and an Audi hydrogen concept car.

  • January 11–12 – Press preview

  • January 13–14 – Industry preview

  • January 15 – Charity preview

  • January 16–24 – Open to the public

Production car introductions

Concept car introductions

2015

The 2015 show ran from January 12 to 25.

  • January 12–13 – Press preview

  • January 14–15 – Industry preview

  • January 16 – Charity preview

  • January 17–25 – Open to the public

Production car introductions

Concept car introductions

2014

The 2014 show ran from January 13 to 26.

  • January 13–14 – Press preview

  • January 15–16 – Industry preview

  • January 17 – Charity preview

  • January 18–26 – Open to the public

Production car introductions

Concept car introductions

Race car introductions

2013

The 2013 show ran from January 14 to 27.

  • January 14–15 – Press preview

  • January 16–17 – Industry preview

  • January 18 – Charity preview

  • January 19–27 – Open to the public

Production car introductions

Concept car introductions

Chevrolet also displayed five models sold outside the United States: the Onix, Orlando, Sail, Spin, and Trax.

2012

The 2012 show ran from January 9 to 22.

  • January 9–10 – Press preview

  • January 11–12 – Industry preview

  • January 13 – Charity preview

  • January 14–22 – Open to the public

Nissan returned to the show after a three-year absence.

Bryan Herta was presented with the Baby Borg trophy for the 2011 Indianapolis 500 during the show, which coincided with the promotion of the return of the IZOD IndyCar Series to Detroit later in June. A replica Baby Borg was also presented to Suzie Wheldon, the widow of the winning driver of the race.

Production car introductions

Concept car introductions

2011

The 2011 show ran from January 10 to 23.

  • January 10–11 – Press preview

  • January 12–13 – Industry preview

  • January 14 – Charity preview

  • January 15–23 – Open to the public

Porsche returned to the show for the first time since 2007. A new "Smarter Living in Michigan" section showcased alternative energy technologies outside of the automotive sector, in addition to an electric vehicle track condensed from its 2010 size.

Production car introductions

Concept car introductions

2010

The 2010 show ran from January 11 to 24.

  • January 11–12 – Press preview

  • January 13–14 – Industry preview

  • January 15 – Charity preview

  • January 16–24 – Open to the public

A new "Electric Avenue" section showcased electric vehicles from around the world, including some entrants for the Automotive X-Prize. Saab, Hummer, Infiniti, Suzuki, and Porsche did not attend the 2010 show. Nissan and Mitsubishi did not have regular floor space, but the Nissan Leaf and Mitsubishi i MiEV appeared in the Electric Avenue section. A small electrical fire at the Audi exhibit caused an evacuation on January 21. Nobody was hurt.

Production car introductions

Concept car introductions

2009

The 2009 show ran from January 11 to 25.

  • January 11–13 – Press days

  • January 14–15 – Industry days

  • January 16 – Charity preview

  • January 17–25 – Open to the public

Nissan, Infiniti, Mitsubishi, Suzuki, Rolls-Royce, Land Rover, Ferrari, and Porsche did not attend the 2009 auto show, the largest number of non-returning automakers in the show's history. As a result, the show became the first with Chinese automakers (BYD and Brilliance) exhibited on the main floor.

Production car introductions

The 2010 Mercedes-Benz E-Class was announced and shown to invited members of the press, but was not put on public display until the March 2010 Geneva Motor Show.

GM also announced the production of the Chevrolet Spark mini-car (previously shown as the Chevrolet Beat concept), for sale in Europe in 2010 and North America in 2011, as well as the Chevrolet Orlando compact MPV, for sale in North America in 2011. The Spark will be shown at the 2009 Geneva Motor Show.

Concept car introductions

Mercedes-Benz BlueZero concepts

2008

The 2008 show ran from January 13 to 27.

  • January 13–15 – Press days

  • January 16–17 – Industry days

  • January 18 – Charity preview

  • January 19–27 – Open to the public

Production car introductions

Concept car introductions

2007

The 2007 show was held from January 7 to 21.

  • January 7–9 – Press days

  • January 10–11 – Industry days

  • January 12 – Charity preview

  • January 13–21 – Open to the public

Production car introductions

Concept car introductions

GM also displayed five "global" concept cars for the first time in North America: Chevrolet T2X, Chevrolet WTCC, Holden Efijy, Opel Antara GTC, and Saab Aero-X.

2006

The 2006 show was held from January 8 to 22.

  • January 8–10 – Press days

  • January 11–12 – Industry days

  • January 13 – Charity preview

  • January 14–22 – Open to the public

Production car introductions

Concept car introductions

2005

Production car introductions

Concept car introductions

2004

The 2004 show was held from January 10 to 19.

Production car introductions

Concept car introductions

2003

The 2003 show was held from January 11 to 20.

Production car introductions

Concept car introductions

2002

Production car introductions

Concept car introductions

2001

Production car introductions

Concept car introductions

2000

Concept car introductions

Production car introductions

1999

Concept car introductions

1998

Production car introductions

Concept car introductions

1997

Production car introductions

Concept car introductions

1996

Concept car introductions

1995

This edition featured 52 new vehicles, including 39 worldwide introductions.

Production car introductions

Concept car introductions

1994

Production car introductions

Concept car introductions

1993

Production car introductions

Concept car introductions

1992

Production car introductions

Concept car introductions

1991

1990

The 1990 Detroit Auto Show was held on January 6–14.

Concept car introductions

1989

The Detroit Auto Show was renamed the North American International Auto Show for 1989, as Lexus and Infiniti debuted. The show opened on January 11, with press previews and introductions for the first two days.

Production car introductions

Concept car introductions

1987

The 1987 show ran from January 10 to 18.

Production models introductions

Concept cars introductions

Awards

Two major awards are presented at the auto show: the EyesOn Design Awards for Design Excellence, and the Car, Truck, and Utility of the Year Award, which was founded in 1994. At the North American Car, Truck and Utility Vehicle of the Year awards, awarded in the preview period of the auto show, around 55 automotive journalists serve as judges. They evaluate "value, innovation, design, performance, safety, technology and driver satisfaction."

EyesOn Design Award winners

  • 2004: Winners were the Mazda Kabura concept for "Aesthetics & Innovation", the Ferrari FXX prototype for "Functionality", and the Chevrolet Camaro (fifth generation) model for "Concept Implementation".

  • 2007: Winners were the 2007 Chrysler Nassau concept for "Aesthetics & Innovation", the Kia Kue concept for "Functionality", the 2008 Cadillac CTS (second generation) production model for "Concept Implementation", and the Jeep Trailhawk concept for "Spirit of Industrial Design".

  • 2008: The Cadillac CTS concept and the Chrysler ecoVoyager won the awards for concept car and truck. The 2009 Cadillac CTS-V and the BMW X6 received the Design Excellence awards for best production car and truck.

  • 2009: The Audi Sportback and the Cadillac Converj (ELR) won the "Excellence in Design Award" for concept vehicles debuted at the Detroit. The Audi R8 V10 and the BMW Z4 (E89) received the Design Excellence award for production vehicles.

  • 2010: The GMC Granite won the Excellence in Design Award for concept vehicles debuted at the Detroit show and the Audi A8 received the top honor for production vehicles.

  • 2011: The Porsche 918 RSR won for concept vehicles debuted at the Detroit show and the 2011 Audi A6 received the award for production vehicles.

  • 2012: The Lexus LF-LC won the "Excellence in Design Award" for concept vehicles debuted at the Detroit show and the 2013 Ford Fusion received the top honor for production vehicles.

  • 2013: The 2014 Cadillac ELR won the "Production Category" at the Detroit show while the Nissan Resonance concept and the Ford Atlas concept tied for the "Concept Category" award.

  • 2014: The 2015 Ford Mustang won "Best Production Vehicle" while the Volvo Concept XC Coupé took awards for both "Best Concept Vehicle" and "Best Use of Color, Graphics, and Materials".

  • 2015: The Ford GT won "Best Designed Production Vehicle" award while the Buick Avenir was selected as both "Best Concept Vehicle" and "Best Use of Color, Graphics, and Materials" and the Audi Q7 received Best Designed Interior.

References