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Wikipedia / Manhattan Mini Storage

Manhattan Mini Storage, a division of StorageMart, is a Manhattan-based self storage company operating in New York City. As of January 2026, it had 51 locations.

History

The company was founded in 1978 by Jerry Gottesman (1930-2017), who had founded Edison Properties.

In December 2021, the company was acquired by StorageMart for $3 billion. At that time, the company had 3.1 million square feet of storage space in 18 properties.

In January 2026, the company acquired a portfolio of 15 locations containing 1.3 million net rentable square feet in 25,498 storage units from affiliates of The Carlyle Group for $1.03 billion.

Advertising campaigns

The company has run billboard advertisements that have been described as "playful and provocative".

Taglines have included:

  • "Your closet's scarier than Bush's agenda" (2007)

  • "Your closet space is shrinking as fast as her right to choose" (2007)

  • "Your closet's so narrow it makes Cheney look liberal" (2007)

  • "Your closet's so shallow it makes Paris Hilton look deep" (2007) - included a picture of chihuahua wearing pearls and the words , attracted a cease and desist letter from Hilton's lawyer

  • "Michele Bachmann says God told her to run for President. How come God never talks to smart people anymore?" (2011)

  • "Remember if you leave the city, you'll have to live in America" (2011)

  • "Why leave a city that has six professional sports teams, and also the Mets?" (2011)

  • "If you don't like gay marriage, don't get gay married" (2011) (released prior to the passage of the Marriage Equality Act in New York State).

  • "Don't trust the cloud" (2014)

  • "I Like My Wife and Kids, But I Love My Storage Locker" (2015) which featured "a transgender woman, or male drag queen, [posing] by a vanity with furs and wigs surrounding"

  • "Safe, secure, protected, with minimal charges just like Prince Andrew" (2022) - in relation to Andrew Mountbatten-Windsor's connections with Jeffrey Epstein.

  • "Store old things here, not the White House" (August 2024, ahead of the 2024 United States presidential election)

References