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Wikipedia / Patrick Mimran

Patrick Mimran (born 1956 in Paris, France) is a contemporary French multimedia artist, composer, and the former CEO of Lamborghini. He is most widely known for Lamborghini's turn-around in the early 1980s and his art exhibit, "The Billboard Project".

Biography

Business

Lamborghini: 1978-1987

Before becoming an artist, Patrick Mimran was the owner and CEO of Lamborghini. In 1981, at the age of 24, Mimran and his brother, Jean Claude, purchased the company's failing assets for US$3 million. The brothers had purchased the company out of receivership by 1984 and began investing heavily in the company's expansion, developing a comprehensive restructuring program. Under the Mimrans' management, Lamborghini's model line was expanded from the Countach to include the Jalpa sports car and the LM002 off-road vehicle. Patrick served as CEO until 1987 when he sold the company to Chrysler.

Art

Multimedia artist: 1990-present

After years as a successful businessman, Mimran turned to art. Mimran's artwork has ranged through media including painting, photography, video art, sculpture, and installations. Mimran's work has been exhibited in museums including the Leonardo da Vinci Museum for Science and Technology, Palazzo Venezia and Kunstpalais Erlangen, as well as festivals including the Venice Architecture Biennale, Art Cologne, Art Paris and Art Karlsruhe.

Musical composition

He also works in electronic music, composing the score for Maurice Béjart’s ballet Kurozuka[3] (performed at the Bunkan Kalkan Theatre, Tokyo)[4] and collaborating with Peter Greenaway. Mimran composed scores for Greenaway projects including the multidisciplinary film and art installation "Stairs 1 Geneva", the 1996 film, The Pillow Book, the 1996 public art event "La Cosmologia di Piazza del Popolo Roma", and the art installation, "In the Dark", which was featured in the 1996 exhibition, "Spellbound: Art and Film" at the Hayward Gallery of London. In addition to musical scores, Mimran has released four albums. Novels For The Moons (1981), his first album, was heavily influenced by German electronic pioneers and released on the imprint Lamborghini Records. He subsequently released Back to Earth (1983), Honni Soit – Qui Mal Y Pense (1987) with vocalist James Bowman, and Service Entrance (2017), a collection of soft piano music.

Sculpture

Mimran's "Jet Set Giraffe" sculpture, standing at 7.5 meters, is considered the tallest giraffe sculpture in the world. It was installed in the Monte Carlo's Grand Casino Garden from 2009 to 2013, when it was moved to its permanent home at the Colchester Zoo in Essex, England. The giraffe, made of glass fiber and steel, appears to be solid metallic silver but transforms into a silhouette lit by 214 colorful lights at night.

The Billboard Project: 2000-2012

Patrick Mimran is best known in the United States for his Billboard Project, a comprehensive series of billboards which he initiated in 2000 in London and later expanded to New York, Miami, Venice, and Tokyo. For the project, Mimran used advertisement billboards as a platform for short aphorisms that provided commentary about art and the relationships between artists, critics, curators and art dealers. The billboards attracted a fan base.

Wearable art

In 2015, Mimran turned 25 of his paintings into wearable art by developing the cashmere scarf line, Allezzou Fashion.

Digital art

Around 2017 Mimran developed the Aphos App, a digital rendition of his "Billboard Project" which allows users anywhere in the world to create their own boards with quotes, aphorisms, and comments about art, politics, news, fashion, music, or any subject related to their daily lives and interests.

Exhibits

  1. 2013

  2. L'art prend la ville !, DeFacto Gallery, La defense, Paris, France

  3. Billboard Project, Istituto degli Innocenti, Mudi, Piazza SS Annunziata 12, Florence, Italy

  4. GHOSTS, Recent paintings, Palazzo Malipiero, Ramo Malipiero, Venice, Italy

  5. IN THE MIROR OF REALITY, La galleria, Venice, Italy

  6. 2012

  7. iRonic, Bietigheim-Bissingen

  8. Trash Can Project, Campo san manuele, Venice, Italy

  9. After, New Photographs, Palazzo Malipiero, Venice, Italy

  10. 2011

  11. Ironic. Die feinsinnige Ironie der Kunst, Kunstpalais

  12. Patrick Mimran billboard, Palais Stutterheim, Erlangen, Germany

  13. Patrick Mimran, Group Show, Galerie Dorothea van der Koelen

  14. Art in movimento, La Galeria Venezia

  15. After, New Photographs, Palazzo Malipiero, Venice, Italy

  16. Patrick Mimran, Photographs, Art Paris 2011

  17. Paul Ardenne, Realite revisitee, Analix Forever

  18. Patrick Mimran, Billboard Project, Galerie Dorothea van der Koelen, Art Cologne

  19. Patrick Mimran, Billboard Project, Galerie Dorothea van der Koelen, Art Karlsruhe

  20. 2010

  21. Nuit Blanche, Billboard project, Toronto, Canada

  22. La Galleria, Photos of my billboard project, Dorothea van der Koelen, Venice, Italy

  23. 2009

  24. Trash Can Project, Campo san manuele, Venice, Italy, Museo Nazionale Scienza e Tecnologia Leonardo da Vinci

  25. Patrick Mimran, Billboard project, Milan, Italy

  26. Patrick Mimran, Billboard project, Galerie Dorothea Van der koelen, Italy

  27. Les Photaumnales, Musee departemental de la haute-garonne, Beauvais oise France

  28. Patrick Mimran, car park in New York

  29. 2008

  30. 11th Mostra internazionale di architecttura La biennale di Venezia, Billboards in the city, Venice, Italy

  31. Patrick Mimran Billboard Project, Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, Milan, Italy

  32. Prelevements Urbains, Le mois de la photo à Paris, Passage de Retz, Paris, France

  33. Patrick Mimran “Temple Steps” recent photographs, Bay 100, Miami, USA

  34. 2007

  35. Billboard project, 24th 25th 26th street, 31, Chelsea, New York, USA

  36. Recent Paintings Muramatsu Gallery, Tokyo, Japan Billboard Project Tokyo, Japan

  37. New York Parkings, Palazzo Malipiero, Venice, Italy

  38. Trash Can Project, Campo san manuele, Venice, Italy

  39. Lyon Billboard Project, Lyon, France

  40. Brahmatic A video Installation, National Museum Leonardo da vinci, Milan, Italy

  41. Recent paintings, video and photographs, Palazzo Venezia, Rome, Italy

  42. Vertigo revisited a Video Installation, Kent Gallery, Miami, USA Biennale de Florence, Florence, Italy

  43. 2006

  44. Installation video paintings and photographs

  45. Brahmatic, Solo show, Moscow world fine art fair, Moscow, Russia

  46. Billboard project, 20 billboards in Moscow, Moscow, Russia

  47. Billboard project, 24th 25th 26th street, Chelsea, New York, USA

  48. Billboard project, Bridge of the Academia, Venice, Italy

  49. Billboard project, Piazza del Popolo, Roma, Italy

  50. Billboard project, Museo d’arte moderna, Bologna, Italy

  51. 2005

  52. Billboard project, Bridge of the Academia, Venice, Italy

  53. Billboard project 24th 25th 26th street, Chelsea, New York, USA

  54. 2004

  55. Brahmâtic, Fondazione Querini Stampalia, Venice, Italy

  56. Altered states, The Milk Studio, New York, USA

  57. Billboard project, Bridge of the Academia, Venice, Italy

  58. Billboard project, 24th 25th 26th street, Chelsea, New York, USA

  59. L’oeuf” 2nd international biennale of sculpture of Monte-Carlo, Montecarlo, Monaco

  60. 2003

  61. The Tower of Babel, Eggenberg Palace, Graz, Austria

  62. Babel.TV" Group exhibition displaying, Graz, Austria

  63. Discomatic, Espace Bellevue, Biarritz, France

  64. Discomatic, Museo Valenciano de la Ilustracion y la Modernidad, Valencia, Spain

  65. Billboard project Museo di Ca' Pesaro, Venice, Italy

  66. Billboard project, 24th 25th 26th street, Chelsea, New York, USA

  67. Paintings, Museo Nacional De Artes Visuales, Parque Rodó, Montevideo, Uruguay

  68. Vertigo, Circulo de Bellas Artes Alcala 42, Madrid, Spain

  69. 2002

  70. Vertigo, The Game in 20th Century Art, Palacio de Montemuzo, Zaragoza Spain

  71. Billboard project, 24th 25th 26th street, Chelsea, New York, USA

  72. Jet Set Giraffe, The Parade of Animals Second edition of the International Sculpture, Festival of Monte-Carlo Jardins du Casino, Monte Carlo, Monaco

  73. Vertigo, Games in the Art of the 20th century, Espace Bellevue, Biarritz, France

  74. 2001

  75. Babel.TV, Marlborough Chelsea, New York, USA

  76. Babel.TV, Orangerie de Bagatelle, Paris, France

  77. Billboard Project, West 24th and West 26th Street between 10th and 11th Avenues, Chelsea, New York, USA

  78. 2000

  79. Paintings for billboard, Cromwell Road, London, Great Britain

  80. First Baby, Walking Man, From Rodin to Mimran, Jardin du Palais Royal, Paris, France

  81. Walking Man, From Rodin to Mimran, Lange Voorhoot, The Hague, The Netherlands

  82. 1999

  83. Recent Paintings, Marlborough Gallery, New York, USA

  84. The rhythm of time, The Almodin, Valencia, Spain

  85. 1996

  86. Paintings, Marlborough Gallery New York, NY

  87. 1971

  88. Sweet Murder, Galerie Laudann, Lausanne, Switzerland

  89. Sweet Murder, Maison des jeunes et de la culture, Thonon les bains, France

Bibliography

  • Paul Ardenne, Patrick Mimran, partage des correspondances, Editions du Regard, Paris, 2001.

  • Paul Ardenne, Babel/TV, Editions du Regard, 2001.

  • Urban Samples/Prélèvements urbains (photographies), Editions Monografik, 2008.

  • Beate Reifenscheid and Dorothea van der Koelen; Arte in Movimento – Kunst in Bewegung, Dokumente unserer Zeit XXXIV; Chorus-Verlag; Mainz 2011;

References