The IBM 728 was an IBM 7 series magnetic tape drive. It was used on the SAGE AN/FSQ-7 computer. It was physically similar to the IBM 727, but with significantly different specifications.

            Tape Word Bit Positions
 
            ----------------------------->   Tape travel
            LS   L6   L12  R2   R8   R14
            L1   L7   L13  R3   R9   R15
            L2   L8   L14  R4   R10  P
            SYN  SYN  SYN  SYN  SYN  SYN
            L3   L9   L15  R5   R11  EOF
            L4   L10  RS   R6   R12  EOF
            L5   L11  R1   R7   R13  EOF
            ----------------------------->   Tape travel

References