Bluenotes (formerly Thrifty's) is a Canadian lifestyle clothing brand. Bluenotes currently operates 120+ stores in Canada, across all major provinces, and includes an online store. Thrifty's' 107 stores were bought out by U.S. retailer American Eagle Outfitters from Dylex and rebranded the store with name Bluenotes in 2000. Eventually, the division was sold to privately owned YM, Inc. in 2004.

Products

Bluenotes sells casual clothing with an emphasis on denim. They focus on wardrobe basics, such as hoodies, t-shirts, and jeans.

In 2019, Bluenotes stores became the Canadian license partner of Aéropostale, which had ceased operating in Canada in 2016.

Marketing strategy

Bluenotes markets their clothing to Canadian teenagers, originally focusing on denim, graphic tees, and accessories during their revitalization in the 2000s.

In 2008, ad agency MacLaren McCann created the "If Jeans Could Talk" campaign to link the Bluenotes brand with their denim line.

References

External links