AllHipHop is a hip-hop news website founded by Greg Watkins and Chuck Creekmur in 1998. It publishes music news, interviews, commentary, reviews, and other coverage of hip-hop culture. The website grew out of Watkins's online promotion of artists signed to Oblique Recordings and Creekmur's journalism website Tantrum Online.

History

The website was founded in 1998 by Greg Watkins and Chuck Creekmur. In 1997, Watkins registered the allhiphop.com domain to promote the artists on Oblique Recordings, a small record label he operated. The website provided music downloads to promote the label's artists. After reaching 30,000 downloads a month, Watkins struck deals with eMusic and other retailers to sell downloads.

Creekmur, a freelance journalist, had launched a website, tantrum-online, in New York City. After merging the companies, they adapted Trantrum's exclamation point logo for AllHipHop. By 2004, the business generated enough revenue for Watkins and Creekmur to work full-time on the website. In 2007, the revenue exceeded US$4 million.

On August 12, 2017, AllHipHop announced a partnership with Maven, a company based in Seattle, to manage its entire digital media platform.

Figures from May 2008 show it attracted over 37 million page views a month.

Accolades

In 2006, AllHipHop won the Rising Stars Award from Black Enterprise magazine.

Essence magazine dubbed AllHipHop "the CNN of hip-hop" in 2008.

References

External links